Our team

Salon Owner & Educator

Emma has over 25 years’ experience in the hairdressing industry. Emma started her journey at the age of fourteen and is still just as excited by the profession as she was then. During her career Emma has managed several salons, and for ten years enjoyed a very successful business partnership in an award winning salon. Emma has a degree in teaching and uses her six years of lecturing experience to continue training within the salon and provide the future of the profession she is so passionate about. Emma has opened REDEFINE so her vision can be fulfilled and clients receive the quality of service they deserve by a committed and motivated team.

Salon Manager & Master Stylist

Cheryl began her journey into hairdressing with Emma in her former salon and has enjoyed a rewarding and fulfilling role for over fifteen years. Cheryl has progressed to Salon Manager within a relatively short time frame due to her commitment and passion for the industry. Cheryl has a love for colour and is rapidly becoming the salon’s lead colourist. Cheryl would like to welcome all her clients past, present and future to REDEFINE.

Salon Manager & Master Stylist

Emily has been working alongside Emma and Cheryl for over seven years and specialises in fashion colouring and Ombre / Balayage techniques. Emily brings a vast skill set with her to the team at REDEFINE having managed a busy Dorchester salon. Emily strives for perfection and works closely with Emma for weddings and proms. Emily welcomes all clients to REDEFINE their look.

Stylist

Michelle joined our team as a Graduate Stylist and has recently completed her level three diploma with The Francesco Group supported and facilitated by our Educator and the whole Redefine family. Michelle has recently been promoted to Stylist.

Acadamy Stylist

Eleanor has joined the family business and is enjoying her journey into the industry.  Eleanor completed her A levels in the Spring of 2021 and is now studying for her NVQ level two advanced qualification in hairdressing and will be attending Bespoke Training Academy. This learning programme will be supported by our Educator and the Redefine Family.