Our team

Artistic Director & Educator

Emma Hill

Emma has over 25 years’ experience in the hairdressing industry. Emma started her journey at the age of fourteen and is still just as excited by the profession as she was then. During her career Emma has managed several salons, and for ten years enjoyed a very successful business partnership in an award winning salon. Emma has a degree in teaching and uses her six years of lecturing experience to continue training within the salon and provide the future of the profession she is so passionate about. Emma has opened REDEFINE so her vision can be fulfilled and clients receive the quality of service they deserve by a committed and motivated team.

Salon Manager & Master Stylist

Cheryl Critchell

Cheryl began her journey into hairdressing with Emma in her former salon and has enjoyed a rewarding and fulfilling role for over fifteen years. Cheryl has progressed to Salon Manager within a relatively short time frame due to her commitment and passion for the industry. Cheryl has a love for colour and is rapidly becoming the salon’s lead colourist. Cheryl would like to welcome all her clients past, present and future to REDEFINE.

Contact us on 01305 262652

Senior Stylist

Michelle White

Michelle joined our team as a Graduate Stylist in 2020 completing her level three diploma soon after. This was in association with The Francesco Group supported and facilitated by our Educator and the whole Redefine family. Michelle has recently been promoted to Senior Stylist.


Eleanor Hill

Eleanor completed her A levels in the Spring of 2021 and then embarked on an NVQ level two in hairdressing. Our Educator in the salon worked alongside Bespoke Hairdressing Academy to deliver the qualification and Eleanor has recently obtained her full award after successful completion of end point assessment. Eleanor is now a full time stylist in the family business and welcomes clients old and new to her ever growing client base.


Sarah Lloyd

The art and craft of hairdressing has always been a fascination and passion to Sarah. As a result, Sarah has decided to join the hairdressing profession after a career in education and has recently completed her training at Weymouth college obtaining her level 3 qualification. Sarah is excited to be part of the industry and is now a part-time stylist with Redefine welcoming new clients.

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